Role:
Key Art Design | Art Direction
Key Art Design | Art Direction
Client:
Deasil Madux Production | 2020
Deasil Madux Production | 2020
Brief:
A PIECE OF ME is a film that was set to be released on online streaming platforms. This project suggested that as a Designer/Art Director, it was my responsibility to be the creative lead. I was required to create a movie poster for print, streaming platforms and other deliverables for social media ads.
A PIECE OF ME is a film that was set to be released on online streaming platforms. This project suggested that as a Designer/Art Director, it was my responsibility to be the creative lead. I was required to create a movie poster for print, streaming platforms and other deliverables for social media ads.
Synopsis:
A female gossip blogger is introduced to a man by a friend. She gets mad at her friend, but starts to find some chemistry with the stranger. But, their love affair is hindered by circumstances beyond their control.
A female gossip blogger is introduced to a man by a friend. She gets mad at her friend, but starts to find some chemistry with the stranger. But, their love affair is hindered by circumstances beyond their control.
Research:
I researched to find styles that suited the movie's tale and genre: In this case, a romantic psychological thriller. So, I definitely needed to maintain the 'thriller' feel of the poster. I read through the plot, highlighting important facts and characters. As I went along, I gathered the frames below from the movie trailer to get a sense of direction on conceptualizing the story to be told visually.
I researched to find styles that suited the movie's tale and genre: In this case, a romantic psychological thriller. So, I definitely needed to maintain the 'thriller' feel of the poster. I read through the plot, highlighting important facts and characters. As I went along, I gathered the frames below from the movie trailer to get a sense of direction on conceptualizing the story to be told visually.
Moodboard and Concept:
Resources Used:
Trust the process:
Deliverables:
